Outrageous Marketing

Today I have been working on my company's online marketing plan. I try
to connect with our target through realising abouth what aspects of our
service's may trigger a passionate answer. Consider how passionate may
be a customer with telecommunication services. In a blunt analogy with
Levitt & Dubner's "What makes a perfect parent" Chapter in Freakonomics,
I try to take a path to "What makes a perfect 'My Customer'". I took
Peter Sandman's equation of Risk = Hazard + Outrage and try to find in
his "When Hazard is low and Outrage is High, people overreact" a way out
to a successful marketing campaign.
¿What do you think?