In 2002 Stan Liebowitz stated "...advertising revenues do not have much leeway for further growth, and most sites will need subscriptions to support their content"
When he wrote this comments he referred previously to flaws of a model mimicking over-the-air television.
After reading the announcement of New York Times of forthcoming charges to users to see content, I would partly give up part of reason to Liebowitz in the fact that television model is inadequate.
However, he was wrong in his judgement on limited budget malleability, giving Internet no chance to bite a piece of market share to other media. Eight year later, the fact that Internet Advertising's expenses overtake Television's demonstrated Liebowitz wearies of Internet Advertising effectiveness were unjustified.
Here in Spain, Internet Advertising Expenses grew by 5% percent whilst Television dropped by 23.16% in 2009 against 2008.
Next June 5th I will elicit further about this subject in enaf 2010, in Toledo, Spain.
If interested to attend please visit the following link: enaf_2010
martes, mayo 25, 2010
sábado, mayo 08, 2010
Marketing Directo 2.0 en el Encuentro Nacional Fórum 2010
Mi amigo Antonio Sánchez-Crespo López me ha invitado al enaf 2010 (Encuentro Nacional Fórum) en Toledo, promovido por la Junta Directiva de la Asociación de Empresa Familiar de Castilla-La Mancha, para hablar sobre marketing digital. Tendré el privilegio de compartir las palestra con Martin Redigolo, de McCann-Erickson el 5 de junio a las 13:30, y tendremos el reto de reflexionar juntos sobre la naturaleza, las causas y los efectos de las acciones de marketing 2.0 que la empresa familiar puede realizar. Podéis consultar la programación en la web de enaf_2010, o seguirlo desde Twitter, Facebook y LinkedIn, entre otras redes sociales.
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